DEVOUR jumps into the frozen meal frenzy
Aug. 1, 2016
by MEAT+POULTRY Staff
DEVOUR, a new line of frozen meals from Kraft Heinz, features innovative flavor combinations to lure consumers.
PITTSBURGH – DEVOUR, a Kraft Heinz Company brand, will hit frozen store shelves this summer with a new line of meals.
Available in 12 varieties for a suggested retail price of $3.99, DEVOUR will feature flavor combinations like White Cheddar Mac & Cheese with Applewood-Smoked Bacon, Buffalo Chicken Mac & Cheese, and Chicken Enchiladas Suiza.
“For years there has been an unmet need in the frozen meal category for food that’s not just dependable but also something you look forward to eating,” said Molly White, brand manager for DEVOUR. “Finally, there’s a product that gives people what they want: real taste to fulfill real cravings.”
Customers can find DEVOUR frozen meals in their area by clicking the “locate” button at DEVOUR’s website.