Krave launches Airstream tour
June 6, 2016
by MEAT + POULTRY Staff
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Krave Jerky will be traveling across the west showing off its product.
SONOMA, Calif. – On May 27, Krave Pure Foods Inc., acquired by The Hershey Company in 2015, started its nationwide Krave Better Tour beginning in Napa Valley with NFL All-Pro tight end Vernon Davis as the host. The BottleRock festival space included a “meat and greet” with Davis, phone charging stations, games and samples of the company’s jerky.
The tour will last for six months and make stops at music festivals, culinary festivals, fitness events and more to showcase and serve its natural and gourmet beef, turkey and pork jerky. The tour will also introduce new creations from Krave. Consumers can follow the tour on social media by using the hashtag #kravebetter.
"With so many events happening this summer, we're excited to get the Krave Better Tour in motion and meat our fans across the nation," said Krave director of field marketing, Lexie Brodhun. "We're on a mission to encourage consumers to 'Snack Better' and Krave’s good source of protein and elevated snacking approach makes it the perfect go-to bite for people at concerts, football games and more."
The next three stops of the tour will be the GoPro Mountain Games in Vail, Colorado, Hoop Fest in Spokane, Washington, and Bite of Seattle.