Hot Pockets launches food truck flavors
June 15, 2016
by Bob Sims
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Hot Pockets is breaking out some new flavors inspired by food trucks in the US.
SOLON, Ohio – NESTLÉ owned brand Hot Pockets has collaborated with four award-winning food truck proprietors to develop a new line of products to address the popularity of mobile eating among consumers with Food Truck Bites and Food Truck Sandwiches.
Chefs from Los Angeles- and Chicago-based food trucks Komodo, The Lobos Truck, Baby’s Badass Burgers and Toasty Cheese Mobile Eatery worked with Nestlé’s culinary team to co-create the new products and flavors inspired by their menus to give more consumers a chance at the food truck experience.
"Consumers today are looking for more flavor from food and trying different types of cuisine – and they're often inspired by international options," said John Carmichael, president of the Nestlé Pizza and Snacking Division, Nestlé USA. "Based on the explosion of these trends and the popularity of mobile eating, we wanted to give consumers a delicious and creative new product that brings food truck cuisine to life in their own kitchens."
The new products feature original packaging with the co-creation story and cook quickly in the microwave or conventional oven. Food Truck Bites come in 20 oz. bags with a suggested retail price of $5.99, Food Truck Sandwiches come two to a box with a suggested retail price of $2.99 and are both available at supermarkets nationwide.
Food Truck Bites varieties include:
Triple Cheesy Bacon Melt Bites, co-created with Toasty Cheese Mobile Eatery: Inspired by Greg Barnhart's popular Toasty Cheese Mobile Eatery menu item dubbed "The Great Dane Double Cheese & Bacon Melt," these bites combine a robust blend of provolone, cheddar and mozzarella cheeses with Applewood smoked bacon and basil in a buttery crust.
Smokin' Bacon BBQ Recipe Burger Bites, co-created with Baby's Badass Burgers: Savory hamburger, Applewood smoked bacon, cheddar cheese and onions smothered in a mesquite barbecue sauce in a soft-baked crust comes from Lori Barbera and Erica Cohen's gourmet "She's Smokin" burger at Baby's Badass Burgers.
Fiery Jalapeño Lime Chicken Rollers, co-created with The Lobos Truck: American comfort food with a twist comes to life at Jasmine Wolf's The Lobos Truck. These all-new bite-sized rollers feature tender dark meat chicken, jalapeños, cilantro and corn with spicy ginger lime sauce in a mini spring roll.
Spicy Asian-Style Beef Rollers, co-created with Komodo Truck: Latin and Southeast Asian-style flavors combine to create amazing fusion cuisine from Komodo. Eric and Erwin Tjahyadi's unique bite-size creation is made with tender beef, red pepper and jalapeños with Hoisin sauce in a mini spring roll.
Food Truck Sandwich varieties include:
Fiery Jalapeño Lime Chicken Sandwiches, co-created with The Lobos Truck: The sandwich version of Fiery Jalapeño Lime Chicken features grilled white meat chicken, jalapeños, cilantro and corn with spicy ginger lime sauce in a crispy crust.
Spicy Asian-Style Beef Sandwiches, co-created with Komodo Truck: The sandwich version of Spicy Asian-Style Beef includes Angus beef, red peppers and jalapeños with Hoisin sauce in a crispy crust.