Arby's adds new slider
June 7, 2016
by MEAT+POULTRY Staff
Arby's breaks out the new Buffalo Chicken slider.
ATLANTA – Arby’s recently added a Buffalo Chicken flavored slider to its menu. Arby's Sliders menu also includes Roast Beef ‘n Cheese, Crispy Chicken ‘n Cheese, Corned Beef ‘n Cheese, Ham ‘n Cheese and Jalapeño Roast Beef ‘n Cheese.
Arby’s launched Mini Meat Marvels sliders in September 2015. Since then, the item has been a best-seller for the chain. The company reported selling 29 million sliders after the launch. Within 10 months, the company had sold 100 million sliders.
“We knew we were on to something when we sold 100 million sliders,” said Rob Lynch, CMO and brand president of Arby’s Restaurant Group, Inc. “So we created a new spicy, tangy Buffalo Chicken Slider that delivers a completely different flavor profile than the original five. It’s our best slider yet.”