Wendy's releases new Bacon Mozzarella Burger

by Bob Sims
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Bacon Mozzarella Burger will be served at Wendy's for a limited time. 
DUBLIN, Ohio – Wendy’s has announced a new limited time offering Bacon Mozzarella Burger pairing thick-cut Applewood smoked bacon, mozzarella cheese and garlic parmesan cheese spread. The LTO comes as a single burger and is topped with sliced red onions and a spring mix.

“The Bacon Mozzarella is a cheeseburger lover's dream,” said Kurt Kane, Wendy's chief concept and marketing officer. “From the first bite, this combination of fresh beef and oven-cooked bacon paired with melty mozzarella and a garlic parmesan cheese spread creates a deliciously unforgettable burger.”

Wendy’s promotional efforts for the Bacon Mozzarella Burger mimic that of the music industry releasing a new song with language such as, “Wendy’s releases its next hit single,” and “…sure to be a chart topper on a long list of hits.”

Participating Wendy’s restaurants are pricing the LTO at $4.69.  

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