Maple Leaf Foods launches artisanal line of meats

by MEAT+POULTRY Staff
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 Maple Leaf Foods Canadian Craft artisan meats
Maple Leaf Foods is introducing a Canadian Craft product line. 
MISSISSAUGA, Ontario – Maple Leaf Foods has announced a new line of artisanal meats that increases the accessibility of specialty meats for Canadian consumers with seven new prepared meats inspired by Canadian flavors.

 

Made from Canadian pork and natural ingredients, the craft lineup includes:
   • Atlantic Coarse Salt Prosciutto
   • Canadian Whisky and Apple Bacon
   • Montreal Steak Spice Capicollo
   • Montreal Style Smoked Meat Wieners
   • Okanagan Inspired Garlic and Herb Salami
   • Ontario Inspired Cherrywood Smoked Ham
   • Quebec Maple Ham

“There was untapped potential to introduce artisanal meats to all Canadians by making them more familiar and accessible,” said Adam Grogan, senior vice president, Marketing & Innovation. “Our brand mission is to help Canadians discover what Canada tastes like. Marrying the best quality meats made from Canadian-raised pork with iconic regionally inspired flavors has helped us define a brand-new prepared meats experience that will evoke feelings of excitement and familiarity in Canadians coast-to-coast.”
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