Jack in the Box names brand president for Qdoba

by Erica Shaffer
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DENVER – Keith Guilbault will take over as brand president for Qdoba Mexican Eats, which is a subsidiary of Jack in the Box Inc. He succeeds Tim Casey who resigned from the company to pursue other career interests.

Keith Guilbault, Qdoba
Keith Guilbault, brand president, Qdoba Mexican Eats 

Guilbault most recently served as Qdoba’s COO, a position he held since March. He also was senior vice president and CMO for the Jack in the Box brand where he directed all marketing functions, including marketing communications, advertising, media and merchandising, as well as oversight of the brand’s menu strategy and other functions integral to product development and marketing, including R&D, regional marketing and social engagement.

 “I have every confidence in Keith’s ability to build upon Tim’s accomplishments and to continue strengthening Qdoba’s position in the fast-casual Mexican category,” said Lenny Comma, chairman and CEO of Jack in the Box. “His experience spans virtually all areas of restaurant operations and marketing, as well as franchising, and he’s more than proven his leadership capabilities in several key management positions with our Jack in the Box brand.”

Guilbault joined Jack in the Box in 2004 as a regional vice president in central California. He subsequently held several positions of increasing responsibility, including division vice president of brand innovation and regional marketing, division vice president of operations initiatives and vice president of franchising.

Before joining Jack in the Box, Guilbault held management positions for several companies including Freemarkets, Inc. in Pittsburgh, a strategic sourcing technology provider; Priceline Webhouse Club in Greenwich, Connecticut, an online auction forum; and Mobil Oil Corporation in Los Angeles.

Guilbault holds a master’s of business administration from Pepperdine Univ., and a bachelor’s in marketing from the Univ. of Rhode Island.

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