Hard Rock Café goes on World Burger Tour
May 9, 2016
by Ryan McCarthy
Hard Rock Café took inspiration from global cuisines to create a line of premium specialty burgers for its World Burger Tour.
ORLANDO, Fla. - Hard Rock Café is celebrating the start of summer by kicking off a World Burger Tour. The restaurant’s menu will feature international burgers from the English Breakfast Burger to the Jamaican Jerk Burger and many more.
The limited-time menu will be available until June 30.
“Our World Burger Tour menu was a fan-favorite last summer, so we’ve remixed the menu and added burgers with authentic, regional flavors from Athens, Mumbai, Buenos Aires and more on this year’s tour,” said Alex Merchan, senior director of marketing and sales worldwide of Hard Rock International.
The Hard Rock culinary staff tested 160 total burgers before selecting the best ones for the World Tour.
Throughout May and June, Hard Rock Café menus will feature the following World Burger Tour offerings:
• English Breakfast Burger (London, England)
• Java Lava Burger (Seattle)
• Tandoori Chicken Burger (Mumbai, India)
• Jamaican Jerk Burger (Montego Bay, Jamaica)
• ATOMIC! Burger (Las Vegas)
• Tango Salsa Burger (Buenos Aires, Argentina)
• Greek Burger (Athens, Greece)
• Aloha Burger (Honolulu)
“Hard Rock wanted to offer a unique blend of spicy, sweet and savory flavors for our guests to enjoy on this year’s World Burger Tour,” said Darryl Mickler, senior director of research and development. “Whether we’re serving up coffee beans in Seattle or salsa criolla from Buenos Aires, there is something for every palate.”
If consumers want to not only experience the burgers at their local Hard Rock, but the locales from which they come, then they can book a World Burger Tour to travel around the world.
The World Burger Tour travel package is a private, 10-night trip that includes flights, first-class hotel accommodations, ground transportation and exclusive dining and music experiences at Hard Rock Café locations in each city not typically available to the public.
Check out more information at this link.