Smashburger to open 20 East Coast restaurants over next seven years
April 13, 2016
by Bob Sims
DENVER – Smashburger has made new franchise deals with PCM Food Services LLC and Robison Peck Group LLC to bring 20 new restaurants to Georgia and Florida. Both groups offer the growing restaurant chain franchise and foodservice experience.
Eric Robison and Charlie Peck own the Robison Peck Group and will establish 15 Smashburgers in the Atlanta and Savanna areas of Georgia. They own 50 Verizon stores and Peck operated 20 Arby’s before the partnership with Robison.
Jerry Davis owns PCM Food Services and will open five restaurants over the next four years. Owner and operator of a construction management company that specializes in hospitality and entertainment, he currently owns a Hampton Inn franchise.
“We are pleased to continue our expansion in the southeast through our new franchise agreements with Robison Peck Group LLC and PCM Food Services LLC,” said Michael Nolan, executive vice president and chief development officer of Smashburger. “These new partners bring extensive experience and a passion for delivering a great product and exemplary customer service. We are excited to continue the rapid expansion of our business alongside franchisees who share our vision to restore the American burger to greatness.”
Smashburger also has East Coast expansion plans with first franchised location in the Washington DC area set for later this month. It’s the first of five stores in a deal signed in May 2014 with franchisee Julian Goodman of Ashford Holdings East LLC.
“We look forward to expanding our presence on the East Coast, particularly in the DC Metro market,” commented Nolan. “Julian is an experienced franchise owner, and we are proud to work with him to further expand our footprint in the United States Capital.”
Smashburger operates more than 360 restaurants worldwide with plans to add another 60 to 80 locations during the remainder of 2016.