Church's Chicken opens in Vancouver Airport
April 26, 2016
by Bob Sims
ATLANTA – On April 22, Church’s became available to international travelers at the Vancouver International Airport after a deal was made with travel food and beverage outlet, SSP America. The airport sees nearly 20 million passengers a year.
“Quick-service restaurants like ours have a unique opportunity when it comes to non-traditional locations like airports,” said Bill Schreiber, vice president of global business development at Texas Chicken/Church’s Chicken. “We’ve already perfected a rapid service concept execution, delivering great tasting, high quality food to guests who are in a hurry, but looking for a great meal. At the same time, non-traditional locations allow us to reach new customers and expand our brand awareness in these important centers of activity.”
Church’s uses venues such as Vancouver International Airport to reach audiences that otherwise might not consider the chain. Taking advantage of the new locale provides the opportunity for brand growth and evolution.
“Non-traditional locations, especially airports, provide an opportunity for us to deliver the brand that consumers love while on the go,” said Zack Kollias, executive vice president of international operations at Texas Chicken/Church’s Chicken. “At a time when Church’s is taking huge steps to continue expanding its presence in the international market, developing non-traditional locations will continue to cater to new customers and fortify our growing global community.”
“Our extensive portfolio in the food and travel space, paired with Church’s unique flavor and commitment to quality, is just a piece of what makes this new relationship so exciting,” said Pat Carroll, senior vice president, brands and concepts of SSP America. “Regardless of where your journey is taking you, quality food is essential, so we’re happy to bring the guests of Vancouver International Airport a hearty option.”
Church’s has many locations in travel plazas including Luis Muñoz Marín International Airport in San Juan, Puerto Rico and will continue exploring high-traffic, non-traditional locations.