US excels in savory snacking

by Joanie Spencer
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Bowls of savory snacks
Euromonitor expects to see continued growth for savory snacks in the U.S. market.

HOUSTON — The Internet age may bring the world to consumers’ backyards, but when it comes to snacking, many regions of the world have very specific preferences when it comes to snacking, said Jared Koerten, senior analyst, Euromonitor, speaking at SNAXPO, SNAC International’s annual conference, held March 19-22 in Houston.

In the United States, Americans love their savory snacks.

Jared Koerten, Euromonitor
Jared Koerten senior analyst at Euromonitor

“In 2015, approximately $1 in every $10 that consumers are spending on packaged food is going to savory snacks,” Koerten said. “Looking around the world, you can see a diverse grouping of snack preferences, but savory really stands out in the US.”

Globally, $17.20 was spent per person on savory snacks in 2015. But in the United States, that number comes out to about $117 per person in the same year, about 7 times the global average for savory snacks.

“Obviously, the US is very important as the global epicenter of the savory snacks market,” Koerten observed.

Looking to the future, Euromonitor expects to see continued growth, specifically for savory snacks in the US market. In fact, even taking into account if the United States were to fall into a recession, Koerten still expects to see some growth in savory snacks.

“Even when times get tough, it’s a splurge consumers are willing to make,” he said.

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