Sunrise Strategic invests in Perky Jerky

by Bob Sims
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Perky Jerky distributes its turkey and beef jerky products in 40,000 retail locations nationwide.

BOULDER, Colo. – Sunrise Strategic Partners of Boulder, Colorado, announces its minority investment in Perky Jerky, maker of all natural, premium beef and turkey meat snacks. Sunrise is an accelerator of emerging brands co-founded by Steve Hughes and Trilantic North America.

"Sunrise's deep strategic experience in scaling businesses will be crucial to taking Perky Jerky to the next level. We need a playbook to do this and the resources to implement it—Sunrise will be a crucial partner in the next phase of growth for our brand," said Brian Levin, chairman of the Herd at Perky Jerky. "Sunrise values the culture that I have worked hard to create, and I'm looking forward to working closely with Steve and the Sunrise team as we continue to drive growth for Perky Jerky and deliver the Best Tasting Jerky on Earth to our consumers."

Founded in 2009, Perky Jerky handcrafts each batch using only natural and quality ingredients during the marinating process. This results in a premium, tender jerky with a clean ingredient profile.

"Perky Jerky is re-inventing meat based protein snacking. This award winning, breakthrough product is thoughtfully handcrafted for exceptional taste and appeals strongly to healthy, active consumers," said Steve Hughes, CEO of Sunrise Strategic Partners. "As founder of Perky Jerky, Brian Levin brings both a strong track record of growing emerging companies and a strong passion for the brand. I am very enthusiastic about working with Brian and the opportunities our partnership will create for Perky Jerky."

Hughes will serve on the board of directors at Perky Jerky and the investment is the second from Sunrise Strategic Partners. The investment company provides growth capital, adds strategic value and shares tactical guidance for emerging healthy, active and sustainable living brands.

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