Jack Link's acquires Grass Run Farms' beef snack unit
March 10, 2016
by MEAT+POULTRY Staff
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Grass Run Farms became the newest member of the Jack Link's brand.
MINONG, Wis. – Jack Link’s Protein Snacks recently acquired the meat snacks division of Dorchester, Iowa-based Grass Run Farms, a collective of family farms. Terms of the transaction include trademark and distribution rights for Grass Run Farms beef snacks.
Items produced under Jack Link’s will include three flavors of beef jerky, three flavors of beef sticks, three flavors of beef bites and summer sausage. The products are produced using beef from cattle never given antibiotics or added growth hormones, and fed a diet of only grass.
“The protein snack category continues to grow and it's our mission at Jack Link's to offer a great-tasting snack for every kind of consumer,” Troy Link, president and CEO, said in a news release. “Grass Run Farms started just like Jack Link’s — a Midwestern family with a passion for high-quality, great tasting beef. Nearly 30 years later, my family of team members still has that passion and we're excited to welcome Grass Run Farms to the Jack Link’s family.”
Jack Link’s operates 11 manufacturing and distribution facilities in four countries. The company sells its meat snacks in more than 40 countries under brand names such as Jack Link’s, Lorissa’s Kitchen, MATADOR Jerky, SQUATCH Snack Sticks, World Kitchens Jerky, Bifi and Pepperami.