Grocery retailer SUPERVALU transitioning to 100 percent cage-free
March 29, 2016
by Bob Sims
MINNEAPOLIS – Cage-free eggs currently represent nearly 12 percent of SUPERVALU’s total grocery retail egg sales. By 2025 or sooner, depending on supply, customer demand and affordability, the company plans on selling only cage-free eggs at its grocery retail banners.
“Our decision to move toward selling only cage-free eggs reflects our ongoing commitment to improving animal welfare practices across the industry,” said Mark Van Buskirk, SUPERVALU’s executive vice president, merchandising, marketing and retail. “Because there is currently a limited supply of cage-free eggs, the transition will take time. We will continue to work with our suppliers to move as quickly as possible toward a sustainable, 100 percent cage-free egg supply chain.”
SUPERVALU’s Wild Harvest shell egg products are all currently 100 percent cage-free and have been since the end of last year.
“Our national Wild Harvest brand was a natural starting point for understanding customer interest and support for cage-free eggs,” Van Buskirk said. “We also offer additional store brand assortments that are 100 percent cage-free, and as the available supply increases, we will continue to expand our cage-free egg offerings.”
The company plans to report progress toward its 100 percent cage-free egg goal on an annual basis.