Open Prairie Natural Pork debuts at Meat Conference

by Ryan McCarthy
Share This:
Search for similar articles by keyword: [Tyson Foods]

DAKOTA DUNES, SD – Tyson Fresh Meats Inc., is introduced its new Open Prairie Natural Pork brand of products on Feb.22 at the Annual Meat Conference in Nashville. The new pork product delivers minimally processed food and contains no artificial ingredients. It also features pigs raised without antibiotics, hormones and gestation-stall free.

“We developed this brand to meet the growing demand for natural pork, while allowing retailers to diversify their product mix and give them a competitive edge,” said Ozlem Worpel, brand manager for Tyson Fresh Meats. “From 2009-2013, the natural pork category increased 164 percent, and our own Consumer Monitor survey conducted in the fall of 2015 told us that the ‘No Antibiotics Ever’ and ’No Added Hormones’ product attributes have continued to increase in importance for consumers when buying meat products.”

The Open Prairie Natural Pork program also has a plan for widespread marketing support to help retailers build their natural pork sales.

“Since more consumers want to know how their foods are produced, we’re very proud to provide them with this all natural, no antibiotics ever option,” said Kent Harrison, vice president of marketing and premium programs for Tyson Fresh Meats. “The independent pig farmers who supply us share our commitment to proper animal handling and, in order to qualify for this program, must also ensure the pigs are fed a 100 percent vegetarian diet during the growing and finishing stages.”


Comment on this Article
We welcome your thoughtful comments. Please comply with our Community rules.

 

 


The views expressed in the comments section of Meat and Poultry News do not reflect those of Meat and Poultry News or its parent company, Sosland Publishing Co., Kansas City, Mo. Concern regarding a specific comment may be registered with the Editor by clicking the Report Abuse link.
   

READER COMMENTS (2)

By Bill 3/19/2017 3:58:30 PM
Thanks for raising pigs with out antibiotics. I am allergic to fluroquinolones

By Nancy pace 7/5/2016 3:27:44 PM
I have autoimmune disease all USA pork gives me gout like symptoms, ok in Europe and England. Your pork chops are the only pork I can eat here. I buy them because of that, not some perception of how the animal was raised. Simply put I eat them because they don't make me sick. Well done.