Carl's Jr. expands into Australia
Feb. 2, 2016
by MEAT+POULTRY Staff
CKE Restaurants Holdings announced the opening of its first Carl’s Jr. restaurant in Australia.
CARPINTERIA, Calif. – Burger fans in Australia now have a new American food option to check out.
CKE Restaurants Holdings, Inc. (CKE), parent company of Carl’s Jr. and Hardee’s announced Tuesday the opening of its first Carl’s Jr. restaurant on the continent.
“Australia is a key expansion market for Carl’s Jr. and we believe that our premium quality, innovative menu items, along with our best-in-class customer service and bold, edgy advertising approach, is a perfect fit for Australia and its young, hungry guys and gals,” Ned Lyerly, president, International at CKE said.
BKG Group will operate the Carl’s Jr. located in Bateau Bay in New South Wales. The entire menu will be up for grabs for eager customers including a coffee bar featuring barista-style coffee and desserts.
BKG’s General Manager Lindsay Brennan expressed her pleasure in the partnership.
“Carl’s Jr. fills a gap in the market for a premium quality burger experience at the price and convenience of fast food,” she said. “With our high-quality food, edgy marketing and industry leading service, we know that Carl’s Jr. will be a huge hit with the Australian consumer.”
Aussies have been eagerly anticipating the arrival of the first Carl’s Jr. for months. A few loyal fans lined up 24 hours before the restaurant’s official opening. To celebrate the arrival of Carl’s Jr., in Australia, the restaurant gave away “A Year’s Worth of Free Burgers” to the first 50 people through the door on opening day.