Buffalo Wild Wings invests in R Taco

by Ryan McCarthy
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Tacos, chips and salsa at RTaco
R Taco is looking to grow its brand in 2016 with the help of Buffalo Wild Wings.

MINNEAPOLIS – Buffalo Wild Wings is thinking outside the box to get some new growth for the company.

The restaurant chain announced plans to grow R Taco, which Buffalo Wild Wings invested in as part of its strategy to partner with emerging companies with potential growth. Currently, R Taco has 11 company-owned and franchised locations serving street-style tacos in Dallas, Denver and Minneapolis/St. Paul, with plans to open in Omaha, Neb., next month.

“As we’ve spent time learning the R Taco business, we see an opportunity to grow the company with partners who share our enthusiasm for the brand and want to bring this fresh and fun restaurant to more people in new markets,” said Tom Berzinski, vice president, managing director, R Taco. 

Rusty Fenton, RTaco
Co-Founder Rusty Fenton

Opened in 2010 as Rusty Taco in Dallas, the company was named for co-founder Rusty Fenton. In 2015, the company name was shortened to R Taco to appeal to a broader customer base.

Most R Taco locations are 1,800 to 2,500 sq. ft. with an urban storefront that includes patio space and parking.

In addition to investing in R Taco, Buffalo Wild Wings is also putting money into Los Angeles-based PizzaRev, a growing fast-casual pizza chain. This restaurant allows for customers to build their own pizza using a variety of ingredients, any amount of those ingredients, for one price.

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