Taco Bell appoints new CMO

by Rebekah Schouten
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Marisa Thalberg, Taco Bell
Marisa Thalberg, new CMO of Taco Bell.

IRVINE, Calif. – Taco Bell Corp., a subsidiary of Yum! Brands Inc., promoted Marisa Thalberg to CMO. Thalberg previously was chief brand engagement officer for the company. The promotion comes on the heels of Chris Brandt’s resignation from his position as chief brand and concept officer.

Before Taco Bell, Thalberg spent eight years as a corporate leader at The Estee Lauder Companies and held various senior level executive marketing positions at Unilever Cosmetics International, SureFit and Revlon.

“With Chris’ departure, we are fortunate to have proven leadership in place to continue our great momentum,” said Brian Niccol, CEO of Taco Bell Corp. “I’m confident that Marisa’s deep brand experience and unique background will allow us to continue our position as a brand people passionately trust and champion. We’ve had great success in 2015, and I know our best days are ahead of us.”

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