Pizza Hut launches value menu

by Eric Schroeder
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Pizza Hut $5 Flavor Menu
The $5 Flavor Menu is part of a commitment Pizza Hut made last year to provide more insight-driven value to its menu.

PLANO, Texas – Pizza Hut has introduced a $5 Flavor Menu, a selection of items that includes a medium one-topping pizza, eight bone-out WingStreet Wings, the Ultimate Hershey’s Chocolate Chip Cookie, Hershey’s Triple Chocolate Brownie, Tuscani Pasta, a double order of breadsticks or flavor sticks and four 20-oz Pepsi beverages for $5 each when ordering two or more.

“Consumers consistently give us credit for having great-tasting, flavorful food and now we are able to offer it to them at a price that enables them to say ‘yes’ every day to Pizza Hut,” said Jeff Fox, chief brand and concept officer, Pizza Hut. “Value menus don’t really happen in the pizza category.”

The $5 Flavor Menu is part of a commitment Pizza Hut made last year to provide more insight-driven value to its menu. In mid-2015, the company added a $6.99 ANY pairs deal that included any two medium pizzas — specialties or create-your-own — for $6.99 each. Pizza Hut has coupled that with other meal solutions like the recent limited-time-offer Triple Treat Box. Also in 2015 Pizza Hut became the first national pizza company to remove artificial flavors and colors from its core pizzas.

“Our single-minded consumer promise is to make it easy for them to get a better Pizza Hut pizza, as well as all of our flavorful food,” Fox said. “One way we’re able to do that is by offering a variety of compelling quality options for $5 each. Our intent was to create the most flavor-filled and broadly appealing value menu ever in the food category, and we think we’ve done that with the $5 Flavor Menu.”

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