Kayem connects with pro sports teams

by MEAT+POULTRY Staff
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CHELSEA, Mass. – Kayem Foods sealed sponsorship and licensing deals with two professional sports teams.

The company recently became the official brand of franks and sausages for the National Football League’s Carolina Panthers. Kayem’s classic beef hot dogs and Italian sausages will be sold at Bank of America Stadium through the 2017 season.

“We’re thrilled for the opportunity to bring our delicious franks and sausages to Carolina sports fans, both at the stadium and at home,” said Tony Wrubel, Kayem senior brand manager. “The Panthers’ on-field product can’t be beat right now, and we’re confident Kayem will contribute to the winning tradition off the field by bringing the high-quality, fresh products to the fans.”

Kayem also secured a long-term deal with the National Hockey League’s Boston Bruins. Kayem franks and sausages will be sold at TD Garden through the 2020-21 hockey seasons. The partnership includes several fan-facing initiatives, including the Ultimate Bruins Fan contest, which puts one winner behind the scenes at a Bruins game. Kayem also will sponsor the “Shots on Goal” counter during home games.

“Our partnership with Boston Bruins hockey and the TD Garden, as well as the other major Boston sports venues, speaks to our unique relationship with the area,” said Matt Monkiewicz, vice president of marketing at Kayem. “Being from here ourselves, we know New Englanders are rabid Bruins fans, and we take the responsibility of serving quality hot dogs and sausages at home games seriously. We’re proud to continue working with the Bruins and TD Garden to do so.”
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