Oscar Mayer unveils Mini Wiener Rover

by MEAT+POULTRY Staff
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Oscar Mayer Mini Wiener Rover
Oscar Mayer's Mini Wiener Rover can be purchased via Twitter.

MADISON, Wis. – Oscar Mayer has joined the Cyber Monday fray with its limited-edition mini Wiener Rovers, a small, remote-controlled vehicle that can carry up to two hot dogs. The mini Rover is a replica of the all-terrain Wiener Rover launched in July for National Hot Dot Day.

The Mini Wiener Rover is battery operated and comes with a remote control. Oscar Mayer says the car can reach speeds up to 30 miles per hour and can be driven across carpet, grass and sidewalks. The mini Rover will be available starting Nov. 30 for $25. Customers can buy the car using Twitter’s new Buy Now button. A limited quantity will be released each day.

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