Empire Kosher striking back
Nov. 10, 2015
by MEAT+POULTRY Staff
Empire Kosher has a new logo and marketing campaign.
MIFFLINTOWN, Pa. – Empire Kosher Poultry Inc. has a revamped logo as part of a new consumer campaign touting the company’s launch of new Empire Kosher deli and grocery products.
The company added its first-ever line of kosher uncured deli products made from antibiotic-free turkey and chicken. Additionally, the company will introduce a line of kosher, certified organic soups and broths and a special reduced sodium chicken broth formulation certified kosher for Passover.
At the upcoming Kosherfest 2015 food show, Empire Kosher plans to debut its slow-roasted turkey breast, natural smoked turkey breast and natural turkey pastrami in both bulk and pre-sliced 7-oz. slices. Empire Kosher switched to resealable packaging in favor of tubs for its pre-sliced meats.
“Consumers can now enjoy new products meeting the high standards for kosher and quality that Empire Kosher delivers in its natural or certified organic products, and we are extending that vision to deli meat products, value-added poultry, and soups and broths to be introduced this year at Kosherfest,” said Jeffrey Brown, CEO. “We will continue to build upon our very strong brand recognition in the kosher market to expand into new categories, with innovative products combining our expertise in kosher with our knowledge of the natural and organic market, to meet the demands of the growing number of consumers who want both.”