Sliders give Arby's something to brag about

by MEAT+POULTRY Staff
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Arby's recently launched its own version of sliders to appeal to busy consumers looking for a quick bite.
Arby's Mini Meat Marvels have sold like hotcakes since their debut.

ATLANTA – Arby’s Mini Meat Marvels have been marvelous for the chain’s business. The company reported selling 29 million of the mini-sandwiches in September. Sales of Mini Meat Marvels have been so dynamic that the company decided to make the sliders a permanent menu item.

“Our sliders bring the magic of Meatcraft to a smaller sandwich,” said Rob Lynch, CMO and brand president of Arby’s Restaurant Group, Inc. “Sliders combine snack-sized value with the high-quality proteins we’re known for and this is a winning proposition with our guests. We’re selling an average of several hundred per day, per restaurant, with our current one-day record at nearly 1,500 in a single day.”

To illustrate the point, Arby’s offered a few slider statistics:

• The most sliders sold in a single day were 1,494 in Jasper, Ala., on Sept. 18.
• The state with the most roast beef slider orders was South Carolina.
• Chicken sliders sold best in Connecticut.
• Customers in New Yorker ordered more corned beef sliders than any other state.
• North Dakota registered the most sales of ham sliders.
• Diners in New Mexico ordered more jalapeno roast beef sliders than any other state.

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