Funding on-farm research

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GREELEY, Colo. – Auburn Univ. in Alabama received $100,000 from Pilgrim’s Pride Corp., a unit of JBS SA, to help fund the relocation and modernization of the university’s poultry research facility.

“We see this as an opportunity to invest in the future innovators of the poultry industry, who will be able to assist us as we work to feed a growing world population,” said Bill Lovette, CEO. “If we can broaden the knowledge base by attracting students with fresh ideas about poultry production, that’s a win-win for our business and for the long-term viability of this industry.”

The new facilities will enable increased control, precision and replication to meet research needs, while generating new knowledge and technology to sustain commercial poultry production. Research projects at Auburn include studies in meat quality, litter management, animal welfare and antibiotic-free poultry production.

“These funds will directly support construction of new poultry education and research farm facilities,” said Donald Conner, PhD., head of the Dept. of Poultry Science at Auburn. “In turn, these new facilities will provide an exceptional learning environment for our students, as well as enable the research needed to support and advance the poultry industry well into the future.”
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