Campbell single-serve soup kits hit market
Sept. 10, 2015
by Eric Schroeder
Campbell Soup Co. and Keurig Green Mountain, Inc. announced the launch of Campbell’s Fresh-Brewed Soup.
CAMDEN, NJ — A little more than two years after plans for such a product were divulged, Campbell Soup Co. and Keurig Green Mountain, Inc. announced the launch of Campbell’s Fresh-Brewed Soup. The new soups, which may be brewed in all Keurig Hot brewers that use K-Cup pods, are available for purchase at grocery and club stores, amazon.com and on keurig.com.
Campbell’s Fresh-Brewed Soup is available in two varieties: Homestyle Chicken Broth and Noodle Soup Mix and Southwest Style Chicken Broth and Noodle Soup Mix. Both varieties contain 70 calories or less per serving and are made without artificial colors or flavors.
Each kit includes a noodle packet and a broth K-Cup pod. To brew the soup, users empty the soup packet into a 12-oz. cup, insert the K-Cup pod, brew, stir and let sit.
|Mark Wood, chief business development and partners officer, Keurig
“Launching Campbell’s into the Keurig hot system marks a milestone as our first expansion beyond beverages,” said Mark Wood, chief business development and partners officer, Keurig. “We are thrilled to offer consumers the ability to brew soup in their Keurig brewer, and the opportunity to use their brewer on more occasions throughout the day.”
Michael Goodman, marketing director of innovation at Campbell, added, “Campbell’s Fresh-Brewed Soup varieties are packed with taste and provide a new, convenient way for consumers to enjoy soup. We know more than 80 percent of people who buy Keurig pods also buy Campbell’s soup, so bringing together two products people love in one handy kit is a winning idea.”