Smithfield strikes a deal for bowling sponsorship
Aug. 27, 2015
by MEAT+POULTRY Staff
Smithfield Foods is a major sponsor of the PWBA.
ARLINGTON, Texas – Smithfield Foods Inc. will sponsor the PWBA Tour Championship, which is the final event of the Professional Women’s Bowling Association season. The winner will be presented with the Smithfield Cup. Smithfield’s two-year partnership makes the company the Official Elite Title Sponsor of the PWBA Tour.
“This is a tremendous opportunity to partner with the PWBA during its comeback season,” Bob Weber, vice president of corporate marketing for Smithfield, said. “The early tour events have drawn a good deal of interest and the PWBA Tour will be a great avenue for our brands to reach bowling fans.”
The tour will feature 16 top bowlers from the 2015 PWBA Tour season, including the winner of each tour stop, for the championship event slated to begin Sept. 10. CBS Sports will televise the stepladder finals on Sept. 13.