Oscar Mayer expands P3 snack line
July 15, 2015
by MEAT+POULTRY Staff
Oscar Mayer adds P3 Nut Clusters and P3 Grillers to its protein snack line-up.
MADISON, Wis. – Consumer demand for variety in snacking options led Oscar Mayer to add new flavors to the company’s popular P3 Portable Protein Packs.
“We initially developed the P3 line in response to growing demand for more protein options during snacking,” Kaz Gunay, brand manager of P3 Portable Protein Packs, said in a news release. “We received such a great response in year one that we felt it was only natural to add more flavors and combinations, giving protein-seekers even more options for snacking.”
The new offerings include:
• P3 Nut Clusters which are similar to the original line of P3 but with mixed nut clusters along with meat and cheese. Flavors include Slow Roasted Turkey Breast, Mild Cheddar Cheese and Dark Chocolate Peanut Almond Nut Clusters; Applewood Smoked Turkey Breast, Sharp Cheddar Cheese and Peanut Almond Nut Clusters; and Brown Sugar Ham, Mild Cheddar Cheese and Peanut Almond Nut Clusters.
• P3 Grill Snackers which feature grilled chicken strips, served alongside complementary dipping sauces such as Sweet Barbecue Dip, Lite Ranch and Asian Toasted Sesame.
Oscar Mayer is supporting the new P3 snacks through a multi-platform marketing campaign. The snacks are available nationwide in refrigerated meat cases and convenience store. A single 2-oz. pack retails at $1.79.