Foster Farms' takes step into premium lunchmeat

by Erica Shaffer
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Foster Farms enters the premium lunchmeat category with all-natural sliced turkey.
Foster Farms uses HPP to ensure the safety of its new line of premium lunchmeats.

LIVINGSTON, Calif. – The premium lunchmeat category has a new entry. Foster Farms unveiled its new line of lower-sodium, sliced turkey meat. The product is available in two flavors, Slow Oven Roasted Turkey Breast and Honey Roasted & Smoked Turkey Breast.

The new “all-natural” line is packaged in 8-oz. re-sealable packages and retails for $5.99. The company said the product is nitrate and nitrite-free and 98 percent fat free. Foster Farms uses high-pressure-pasteurization (HPP), which uses water under very high hydrostatic pressure to prevent the growth of pathogens while maintaining flavor and a clean label.

“We wanted to create a new line of premium lunchmeats that boasted nutritional benefits without sacrificing great taste or quality,” said TJ Johnson, director of marketing for Foster Farms turkey. “More consumers are looking for natural food options without preservatives, nitrates or nitrites, and we take pride in meeting that demand with our new premium line of Foster Farms All Natural Sliced Turkey lunchmeat. We have received great feedback from consumers who love the product taste and appreciate the lower sodium content.”

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