Arby's 'Fast Crafted' shaking up sales

by MEAT+POULTRY Staff
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Arby's launched a limited-time offering around it's Loaded Italian Sandwich.
Arby's returned some popular menu offerings and launched d a new one — the Loaded Italian Sandwich.

ATLANTA – Arby’s reported same-store sales growth of 7.6 percent during the second quarter. This represents the company’s 19th consecutive quarter of same-store sales growth, Arby’s reported. Comparable two-year system sales advanced 13.8 percent.

“Our continued momentum shows that our differentiated, Fast Crafted positioning and focus on service culture, innovative products and breakthrough marketing is working,” said Paul Brown, CEO of Arby’s Restaurant Group, Inc. “We are especially encouraged by our increase in guest counts, which we attribute to both attracting new guests, as well as giving our longtime fans reason to visit Arby’s more often. Our team members and franchisees are executing extremely well across all aspects of the business and building a true service culture that is effectively positioning the brand for further growth.”

This year, the company reintroduced several popular menu items while launching new offerings. Turkey and Roast Beef Gyros and the Pecan Chicken Salad were returned to the menu, while Arby’s Smokehouse platform expanded with the addition of a Smokehouse Turkey Sandwich.

The company also launched a limited-time offering of its new Loaded Italian Sandwich which features thinly-sliced ham, salami and pepperoni with melted cheese, banana peppers, shredded lettuce, tomato and red onion, with red wine vinaigrette and garlic aioli on a toasted Italian-style roll.

Arby’s opened 18 new restaurants during the last two financial quarters while completing 53 remodeling projects system-wide. The company is on track to open 60 new restaurants and finish 160 remodels through the end of 2015. The company also is on pace to reach its goal of surpassing $4 billion in system-wide sales by the end of 2018.

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