US Foods re-launches its business

by Erica Shaffer
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US Foods Just Taking Off poster
US Foods is re-launching its business.

ROSEMONT, Ill. – It’s been said that, after a break up, moving on is easy but staying moved on is more difficult. In the case of US Foods’ failed merger with Houston-based Sysco Corp., the company is “just taking off.” US Foods is re-launching its business with a new campaign, “Just Taking Off” and a new focus — innovation.

“Throughout the unique environment of the past 18 months, we’ve continued to serve our customers by never forgetting what we’re about: delivering great food, cultivating talented food people and making it easy for our customers to work with us,” said John Lederer, president and CEO. “It’s because of this unwavering dedication that I can confidently say that we are ready to take this company to the next level.”

A federal judge with the US District Court in the District of Columbia sided with the Federal Trade Commission and temporarily halted Sysco’s acquisition of US Foods. Sysco later terminated the merger agreement.

But US Foods wasn’t fully consumed during the back-and-forth over the company’s merger with Sysco. The company invested millions of dollars in technology and building upgrades, including the construction of new LEED-certified facilities to serve markets in Boston and Jackson, Miss.

As part of its “Just Taking Off” campaign, US Foods pledged that its customers can expect to see more innovative and exclusive Scoop items that help foodservice operators explore new food trends while satisfying consumer demand for healthy and flavorful menu options. Innovations to the company’s Food Fanatics program are in the mix to enhance food industry experiences with food and business consultation.

Finally enhanced technology and business solutions will make doing business with US Foods even easier.
“It’s evident that we have the talent, passion and financial foundation to become an even stronger force in the foodservice industry,” Lederer said. “Our unprecedented momentum is going to propel us farther and faster forward. I can’t wait for our customers to see all that we have in store for them.”

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