JBS announces launch of new corporate websites
April 2, 2015
by MEAT+POULTRY staff
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GREELEY, Colo. – JBS USA and its subsidiary, Pilgrim's Pride Corporation have redesigned their corporate websites to provide one-stop locations for all customers, consumers and investors interested in learning about the protein companies. The site, www.pilgrims.com
, offers information on the company, its products, team members, growers, culture, and history, as well as meal ideas and recipes for consumers. JBS’ site, www.jbssa.com
, incorporates innovative features, including an interactive map that provides unique information about each of the company's more than 65 production locations in North America, detailed information on each of the company's more than 14 business units — including beef, pork, Pilgrim's and case-ready product offerings — a comprehensive view of the company's sustainability efforts, and more.
“Through the new jbssa.com, we’re opening our doors to customers and consumers to share our business, our story, our values and our commitments in important areas such as food safety, animal care, environmental stewardship and community involvement,” said Cameron Bruett, head of JBS USA corporate affairs.
"Poultry is a staple in the global diet and our team members are focused on ensuring our customers enjoy the best eating experience possible every time they select Pilgrim's," said Jayson Penn, executive vice president of sales and operations. "The new pilgrims.com website allows us to share information about our product offerings and brands, as well as information on our corporate responsibility, sustainability, animal welfare and community involvement efforts."
At www.pilgrims.com, web visitors can find in-depth product information regarding all Pilgrim's product offerings. Additionally, the site allows users to trace back the food they are eating with its new interactive Fresh Trace program tool. Customers can enter a package code and learn exactly where that product came from.
Both websites were designed to be mobile-friendly, enabling users to access all features from a variety of devices.