Beef Checkoff launches veal website

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A bowl of tea-smoked veal shoulder
Tea-smoked veal shoulder is one of many recipes on

CENTENNIAL, Colo. – is the Beef Checkoff's new marketing website for veal products.

The site is mobile-friendly and showcases the checkoff's veal-foodservice marketing efforts. Recipes can be searched by cuisine, cuts and/or menu. Current nutrition information, cooking methods, seasonings/companions and featured chefs also are featured.

Visitors to the site can enter the “Win a Free Trip to the Center of Plate Training” Sweepstakes. The winner will receive a three-day trip to the Center of the Plate Training Conference in College Station, Texas, on June 2–4. The conference will provide participants with demonstrations of how carcasses are converted to cuts commonly used in retail and foodservice.

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