Tyson launches new brand of fresh meat

by MEAT+POULTRY Staff
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Tyson Crafted Creations marinated and pre-seasoned meats
Tyson Foods' new brand of fresh beef and pork products is available for nationwide distribution.

NASHVILLE – Tyson Crafted Creations is Tyson Foods Inc.'s new offering of pre-seasoned and marinated fresh meats developed for retail.

Tyson Fresh Meats, a subsidiary of Tyson Foods, debuted the product at the Annual Meat Conference Product Tasting Reception. The tasting included Beef Skirt Steak with Smokey Chili Sauce and Pork Shoulder for Carnitas. The two products are among 16 items included in the company's rollout of value-added fresh pork and beef.

“We’re very excited to launch our new brand and offer our retail customers one line of pre-seasoned and marinated products across proteins,” said Kent Harrison, vice president of premium programs and marketing for Tyson Fresh Meats. “When our retail partners order Tyson Crafted Creations products, they know they will be getting consistently high quality cuts of fresh beef and pork with seasonings and applications that best compliment the specific raw product used in order to deliver only the best eating experience for consumers.”

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