New look, new product for Nathan's

by MEAT+POULTRY Staff
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Nathan's Famous lower-fat beef franks

LISLE, Ill. – Nathan's Famous Inc. is sporting a new look along with a new product formulation. The company now offers 50-percent reduced-fat beef franks. The bun-length franks are made with lean beef and Nathan's original seasonings with no artificial flavors, colors or by-products.

"It's important for us to always find new ways to please those who enjoy Nathan's," said Wayne Norbitz, president of Nathan's Famous. "Our 50-percent, Reduced-Fat Beef Franks variety is a great solution for those looking for a healthier option, but still craving the taste they have come to expect from Nathan's Famous."

The company unveiled the new beef franks along with a preview of updated packaging featuring bold, high-impact graphics and easy to read product labeling.

"We really wanted to bring the packaging to life and highlight the brands authenticity" Norbitz added. "This will also make it easy for new and existing consumers who love Nathan's Famous to easily pick it out in the grocery aisle and enjoy Nathan's Famous at home."

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