Love it or eat it, food charity stands to win

by Erica Shaffer
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Hillshire Farm Naturals lunchmeat ad
Hillshire Farms Naturals lunchmeat challenges consumers' taste buds while raising money for hunger relief.

CHICAGO – Tyson Foods Inc. launched the company’s first-ever money-back guarantee program for its Hillshire Farm Naturals lunchmeat.

Consumers who buy an 8 oz. package of Hillshire Farm Naturals lunchmeat and visit www.hillshirefarm.com/guarantee between Feb. 9 and April 30, 2015 will be eligible to participate in the money-back guarantee program. For those consumers who say they "love it", Hillshire will make a donation to Feeding America, a leading domestic hunger-relief organization with 200 member food banks across the United States.

But consumers who choose "We'll Eat It" will receive a refund of up to $6 or they can choose to have Hillshire donate their refund to Feeding America.

“There is a current perception natural lunchmeat will not deliver on taste and that is certainly not the case with Hillshire Farm Naturals lunchmeat,” said Jeff Caswell, vice president and general manager of the Hillshire Farm brand. “As a brand built on trust and craftsmanship, we are so confident that consumers who taste Hillshire Farm Naturals lunchmeat will love it, that we’re addressing the challenge head on with this guarantee,” he added. “Helping those in need through Feeding America gives purpose to our ‘Love It or We’ll Eat It’ guarantee while letting moms feel even better about serving Hillshire Farm Naturals lunchmeat to their families. With our first-ever money-back guarantee, we’re putting our money where our mouth is and where feeding hungry mouths matters.”

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