Little Caesars: 'In bacon we trust'

by Erica Shaffer
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Little Caesars Bacon Wrapped Crust DEEP!DEEP! Dish pizza
Little Caesars Bacon Wrapped Crust DEEP!DEEP! Dish pizza

DETROIT – The obsession with bacon continues with the latest innovation in pizza from Little Caesars — the Bacon Wrapped Crust DEEP!DEEP! Dish pizza.

Each pizza features more than 3 ft. of whole strips of bacon wrapped around the crust. The pie is then topped with pepperoni and more pieces of bacon. The bacon-wrapped crust pizza is an extension of Little Caesars popular DEEP!DEEP! Dish product — an eight-corner, large pizza featuring a crunchy crust with caramelized cheese edges and topped with pepperoni and cheese.

"We are the only national pizza chain to make our dough fresh each day in-store. That gives us a unique opportunity to try new ideas," said David Scrivano, president and CEO. "The Bacon Wrapped Crust DEEP!DEEP! Dish is another example of how we're continuing to innovate and offer variety on our menu while fully leveraging our core strengths built around value, convenience, and quality."

The Bacon Wrapped Crust DEEP!DEEP! Dish pizza is a limited-time offering beginning Feb. 23 until late April.

"Little Caesars focuses on giving customers new flavors and choices at a great value and with the sense of fun we're known for," said Edward Gleich, senior vice president of global marketing. "With the new Bacon Wrapped Crust DEEP!DEEP! Dish we're pushing pizza to its bacon limits with more than 3½ feet of bacon wrapped around the crust alone."

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