FSU Seminoles add Grillman's to its sports rosters
by Joel Crews
JACKSONVILLE, Fla. - Before the first pitch of the Florida State Univ. Seminoles baseball season in 2015, a new addition to the franchise's concession roster will be warmed up and ready for the first inning. Jacksonville-based Grillman’s, which is a subsidiary of Beaver Street Fisheries, a family owned, wholesale seafood importer, produces all-beef franks for retail customers on the East Coast, and announced the three-year agreement to supply its products to concession stands and carts located in the Seminoles' home football and baseball stadiums in Tallahassee. Grillman's products will also be promoted at the venues using signage, radio broadcast mentions and digital advertising.
“Sports marketing initiatives are of the utmost importance to Grillman’s, and we are very excited to establish our first sports marketing partnership at home in Florida with IMG Seminoles Sports Marketing,” said Mark Frisch, partner. “We look forward to providing top-quality franks to FSU fans, as well the rival fan bases, attending games in Tallahassee.”
“Pride in the Florida State Seminoles runs deep and wide in the Sunshine State. Fans from Pensacola to Miami are passionate about their Seminoles. We look forward to helping Grillman’s expand its brand and sell product across the entire state of Florida,” said Chad Bolen, General Manager of IMG Seminoles Sports Marketing.
According to the company, Grillman's beef franks come in three varieties: All beef, Black angus and All-natural black angus. None of the products contain fillers or artificial preservatives.