Perky Jerky goes abroad
Dec. 15, 2014
by Erica Shaffer
GREENWOOD VILLAGE, Colo. – The makers of Perky Jerky have set their sights on Asia.
The company announced that Perky Jerky has been in more than 220 specialty retailers and supermarkets across Japan and South Korea since October. Now the company has plans to be in China by January 2015.
“Perky Jerky is proud to be the first American ultra-premium jerky brand to enter Asia, a coveted marketplace with tremendous potential,” said Brian Levin, founder and CEO of Perky Jerky. “We are looking forward to building our business in Korea, Japan and China, and collaborating with our partners in each of those regions.”
The company has spent most of 2014 engaged in market research and meetings with distributors and other stakeholders in the premium foods business, according to the company. Based on the company's findings, Perky Jerky is now sold by some of the most well-respected retailers in both Japan and Korea, including Nissin, National, Medi-ya, Sakagamis, Plaza, Shinsegae, Star Market and Dean and Deluca. The product can also be found in bars and pubs across Japan.
Perky Jerky’s turkey flavors of Hot & Bothered, Teriyaki, Sweet & Spicy and Original are available at these locations, with Jamaican Style flavor launching soon, the company noted. The brand is also currently developing custom local in-market packaging in the respective languages.
Perky Jerky specializes in premium jerky products. The brand has nationwide distribution at retailers such as Whole Foods, Target, The Home Depot, Best Buy, Walmart, Walgreens, Publix and many others.