Carl's Jr. launches all natural burger
by Meat&Poultry staff
CARPINTERIA, Calif. – Starting Dec. 17, participating Carl’s Jr. restaurants will offer its new All-Natural Burger, featuring an all-natural, grass-fed, free-range beef patty that has no added hormones, antibiotics or steroids. As a result, Carl’s Jr., a subsidiary of CKE Restaurants Holdings Inc., claims to be the first fast-food chain to offer an all-natural beef patty on the menu.
The All-Natural Burger features a charbroiled, all-natural beef patty topped with a slice of cheddar cheese, tomatoes, red onion, lettuce, bread-and-butter pickles, ketchup, mustard and mayonnaise, on a bun.
“We’ve seen a growing demand for ‘cleaner,’ more natural food, particularly among Millennials, and we’re proud to be the first major fast-food chain to offer an all-natural beef patty burger on our menu,” said Brad Haley, chief marketing officer of Carl’s Jr. “Millennials include our target of ‘Young Hungry Guys’ and they are much more concerned about what goes into their bodies than previous generations. The new All-Natural Burger was developed specifically with them in mind.”
“Greater awareness for health and wellness is driving the growth in healthful menu items, yet our research indicates that the majority of consumers still opt for more indulgent food,” said Darren Tristano, executive vice president of Chicago-based Technomic Inc. “The push and pull between healthfulness and indulgence makes an All-Natural Burger on-trend. All-natural products also have a ‘health halo’ impact and often help consumers feel confident that they are getting a product better for them and from a source they can feel good about.”
The new All-Natural Burger is available as a single all-natural beef burger for $4.69, as a double burger for $6.99, and may be ordered in a combo meal with fries and a drink. Guests may also substitute the all-natural patty on any burger on the menu for an additional charge. Prices may vary by location. The new burger will be supported by TV advertisements that will begin airing Dec. 29 with an additional commercial to debut Feb. 2015 during the Super Bowl.