Smithfield to partner with celebrity chef
Nov. 13, 2014
by Erica Shaffer
|Celebrity chef Amanda Freitag will demonstrate what's fresh in pork using Smithfield and Farmland branded pork.
SMITHFIELD, Va. – Smithfield Farmland and celebrity chef Amanda Freitag want consumers to know what's fresh in pork.
The company formed a partnership with Freitag to introduce new recipes featuring Smithfield and Farmland branded All Natural Fresh Pork. Freitag will demonstrate how to use Smithfield and Farmland branded pork through and online series on Walmart.com. Additional recipes are available at www.Smithfield.com and www.FarmlandFoods.com. Additional components of the campaign will include print, in-store, PR and digital media strategies.
"The goal of the What's Fresh for Fall campaign is to showcase how easy it is to incorporate Smithfield and Farmland branded All Natural Fresh Pork into delicious, easy-to-make seasonal recipes, while providing valuable cooking tips from Celebrity Chef Amanda Freitag" said Dedra Berg, director of Fresh Pork, Smithfield Farmland. "Chef Freitag possesses a passion for food that inspires home cooks to embrace fresh ingredients and flavors, and has created some inspiring and autumnal dishes that really showcase how easy and delicious it is to include fresh pork into a delicious week night meal."
Freitag, a graduate of the Culinary Institute of America, has been a judge on the Food Network's competitive cooking show series "Chopped" and has gone head-to-head with Bobby Flay on "Iron Chef". She owns her restaurant, Empire Diner.