McDonald's shares beef-patty production video
Oct. 14, 2014
by Meat&Poultry Staff
OAK BROOK, Ill. – McDonald's is providing consumers – for the first time ever, with a look inside one of its US meat-processing facilities via video. A video released on Oct. 13 by the fast-food giant features former MythBusters co-host Grant Imahara, who tours a Cargill facility in Fresno, Calif., that produces, freezes and ships McDonald's beef patties.
The video begins with Imahara inspecting cuts of meat on a conveyer belt headed toward a grinder. After the meat is ground, it is formed into beef patties and sent to a freezer before boxing and packaged for shipping.
This video is the launch of a new public relations campaign in the US created to clarify some of the mysteries surrounding McDonald's food sourcing and processing practices.
“As a supplier of McDonald’s beef patties, we are delighted to be part of this effort to provide more information to consumers about how the food they eat is produced,” Nicole Johnson-Hoffman, vice president of Cargill Value Added Meats, told MeatPoultry.com.
"We're proud of the food we serve our 27 million US customers every day, yet we know people have unanswered questions," added Kevin Newell, executive vice president, chief brand and strategy officer for McDonald's USA, in a news release. "So, we're inviting everyone in the US on a journey to learn more about our food. We look forward to the opportunity to have an open conversation and to show people firsthand how we make our most iconic menu items."