Ethnic sausage source of 'app'
Oct. 1, 2014
by Meat&Poultry Staff
|The Hillshire Farm American & Ethnic Sausage Menu Guide makes menu creation easy for foodservice professionals.
CHICAGO – Sara Lee Foodservice is offering a free Hillshire Farm American & Ethnic Sausage Menu Guide for Apple and Android devices.
The app is a tool to help food industry professionals generate menu ideas and simplify meal creation. The company also threw in a guide to help users make the perfect beer and sausage pairings. Users can access a comprehensive list of Hillshire Farm commercially available American and Ethnic sausage products and an overview of 18 different lagers and ales.
“The Hillshire Farm Menu Guide App is a unique way for foodservice operators to develop beer and sausage menu pairings or to create on-trend sausage specials that will turn heads and profits,” said Matt McGuire, director of marketing, Sara Lee Foodservice. “Operators can either leverage their current beer lineup or stock seasonal brews to pair with Hillshire Farm sausage to create new crowd-pleasing flavor pairings that will enhance their current menu offerings.”
The combinations create more than 400 unique pairings. Users can share their suggestions via Facebook, Twitter and e-mail. Preparation and handling instructions along with nutritional information are included.
“This app can make any operator feel like a cicerone by applying the extensive beer flavor information with seasonal recipe ideas to create winning menu combinations,” said Chris Kline, senior executive chef, Sara Lee Foodservice. “One popular combination for the fall season pairs the Hillshire Farm andouille sausage with an Oktoberfest-style beer because the savory taste of the sausage plays well with the cinnamon in the beer, providing a distinctive flavor profile that customers will love.”