Cracker Barrel expands deli-meat offerings
Oct. 7, 2014
by Meat&Poultry Staff
LEBANON, Tenn. – Consumers will be able to buy more items sold under the CB Old Country Store brand. Cracker Barrel Old Country Store Inc. announced sliced-to-order deli meat, pre-sliced deli meat and summer sausage were added to the list of CB Old Country Store items licensed for sale in supermarkets and grocery stores.
Smoked ham, sweet ham, black forest ham, pan roasted turkey breast and oven-roasted turkey breast are sliced-to-order deli meats available; while sweet ham, black forest ham, roasted turkey breast and oven-roasted chicken breast are available pre-sliced.
“All of these new products are high-quality and we expect them to resonate well with our loyal guests,” said Ed Greene, senior vice president of Strategic Initiatives for Cracker Barrel Old Country Store Inc. “We have made these products available at an opportune time now that school has started back and parents pack lunches for children.”
The company also announced a partnership with an unnamed national grocery retailer to feature the CB Old Country Store beef jerky and new summer sausage in a large promotional program during the fall and holiday seasons.