BK strips price of chicken nuggets
by Meat&Poultry staff
MIAMI – The No. 2 fast-food burger chain is competing on price with McDonald's with its latest chicken-based promotion. Effective Oct. 6 for a limited time , participating Burger King Worldwide Inc. restaurants are offering its 10-piece Chicken Nuggets for $1.49.
The premium, breaded white-meat nuggets are served with a choice of dipping sauces that include: barbecue, honey mustard, ranch, zesty, buffalo or sweet and sour.
“With the growing consumer demand for chicken menu items, we wanted to offer our guests an aggressive deal rivaling anything our competition has ever done,” said Eric Hirschhorn, chief marketing officer, North America, Burger King Corporation. “Value is important to our guests, and we wanted to give them a limited time offer that was truly unbelievable.”
Burger King operates more than 13,000 locations and serves more than 11 million customers daily in 98 countries and territories.