Oscar Mayer adds 'Old World' product line
Aug. 19, 2014
by Meat&Poultry Staff
MADISON, Wis. – Oscar Mayer, a subsidiary of Kraft Foods Group Inc., has launched a new line of deli meats that feature Old-World style. The line includes Classic Salami, Cracked Black Pepper Salami, Classic Pepperoni and Turkey Pepperoni.
"There's no doubt that Italian-style sandwiches are gaining popularity, on restaurant menus and at home," said Tom Bick, senior director of integrated marketing and advertising at Oscar Mayer. "We want to help food fans revamp their brown-bag-lunch routines, and the Old World Style meats offers an authentic option for the whole family to enjoy."
The Oscar Mayer Old World Style lunchmeats are available at grocery stores in a 4-oz. package with a recommended price of $3.29.