Wingstop boasts strong second quarter
by Meat&Poultry Staff
DALLAS – Wingstop, the franchise chicken wing restaurant, continued to significantly outperform industry averages with a 15.3 percent increase in same-store sales growth in the second quarter of 2014.
|The Wingstop menu features classic and boneless wings in 11 different flavors.
In addition, the restaurant signed 20 new agreements in the second quarter for 61 new restaurants. The company has signed agreements to open a record-setting 138 new restaurants in the first six months of the year. The company also opened 31 restaurants for the quarter and 19 of those restaurants in the month of June, the most openings for any month in Wingstop's 20-year history.
On the international side, Wingstop opened the first of 50 planned locations in the Philippines and the first of 100 planned restaurants in Indonesia.
Wingstop President and CEO Charlie Morrison said, “This year is shaping up to be one for the record books. We are poised for continued growth due primarily to having the largest development pipeline in the company's history."
Other second quarter highlights included:
- The successful launch of Chili Lime wings, a limited-time-offer for the new flavor
- Facebook fan growth up 91 percent, year over year
- Twitter follower growth up 115 percent, year over year
- Wingstop was ranked the 3rd Fastest Growing Chain by Nation's Restaurant News.
- Wingstop was named a 2014 Best Franchise Deal by QSR magazine.
"The first half of our twentieth-anniversary year has resulted in record growth," Morrison said. "With a new ad campaign launching this fall just in time for football season and our continued expansion world-wide, we are positioned for 2014 to be the best year ever for Wingstop."
The Wingstop menu features classic and boneless wings and chicken strips — all sauced and hand-tossed in 11 original flavors. Wingstop has more than 660 restaurants open across the United States, Mexico, Russia, Singapore, the Philippines and Indonesia, with locations coming soon to the United Arab Emirates.