Piles of premium meats
July 29, 2014
by Meat&Poultry Staff
|Arby's Triple Stack sandwich features turkey, roast beef, pepper bacon, lettuce, tomato and mayonnaise on honey wheat bread.
ATLANTA – A new limited-time offering from Arby's is the company's meatiest offer to date.
The chain's Mega Meat Stacks sandwiches feature premium meats piled high on fresh bread. Arby's developed a new advertising campaign with the tagline, "We Have the Meats," paired with a "meat-forward" new look on Arbys.com. The trio of sandwiches includes:
• Triple Stack – turkey, roast beef, pepper bacon, lettuce, tomato and mayo on honey wheat bread.
• Club Stack – ham, turkey, Swiss cheese, pepper bacon, lettuce, tomato and mayo on a harvest wheat bun.
• Reuben Super Stack – corned beef and turkey, Swiss cheese, sauerkraut and Thousand Island dressing on marble-rye bread.
"Arby's-lovers are a diverse group of people, ranging from adventurous eaters to classic roast beef loyalists," said Rob Lynch, brand president and CMO. "Our new look and emphasis on Meatcraft brings together everything our guests love about Arby's: a uniquely Arby's experience driven by our passion for handcrafted, craveable sandwiches, sauces and sides that showcase our meats as the heroes we know they are."