Olé! Matador launches Chili Lime jerky
July 31, 2014
by Meat&Poultry Staff
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|Matador's Chili Lime beef jerky is the newest addition to a product lineup of globally inspired flavors in the meat-snacks category.
MINONG, Wis.– Matador Beef Jerky, made by Link Snacks Inc., the global meat snacks leader and distributed by Frito-Lay North America Inc.— a business unit of PepsiCo Inc. – has added Chili Lime to its line of products.
Company research shows 58 percent of light and lapsed users in the meat-snacks category like to eat foreign foods, and 35 percent of those same consumers like to try new foods. It’s important to the Matador brand to add to the growing lineup of globally inspired flavors in the meat-snacks category and provide consumers with flavor in protein.
“Today’s consumers are demanding more bold and authentic flavors when reaching for foods to fuel their on-the-go lifestyles,” said Amber Leong, brand manager, Matador Beef Jerky. “Matador Chili Lime Beef Jerky delivers a powerful explosion of flavor by combining two of the most popular flavors in snacking right now: chili and lime.”
This new line extension provides a hot ‘n’ tangy flavor paired with tender, savory beef. Shelf-stable Matador Chili Lime is packaged in a 3 oz. bag for easy portability. Each serving contains 10 grams of protein, is low in calories and is 95-percent fat-free. This product is now available at retailers nationwide with a suggested retail price of $6.99 per resealable bag.
Also included in the Matador product line are Original Beef Jerky, Peppered Beef Jerky, Teriyaki Beef Jerky, Sizzling Sweet Beef Jerky and snack sticks in three flavors: Original, Mild and Flamin’ Hot.
This year Matador plans to engage millennials throughout the US through interactive programs with iHeartRadio, Spotify and other online media channels and is the “Official Meat Snack” of the iHeart Music Festival. This product line is positioned as a millennial meat snack of choice in a rapidly growing category.