Boston Market enters ‘better burger’ fray
by Meat&Poultry Staff
|Boston Market's BLT Rotisserie Chicken Burger is available through the summer.
GOLDEN, Colo. – Boston Market's premium "chicken burger" will land at all of its 459 locations. Capitalizing on the chain's signature rotisserie chicken, Boston Market recently debuted its BLT Rotisserie Chicken Burger.
The BLT Rotisserie Chicken Burger features rotisserie chicken, thick-cut applewood-smoked bacon, lettuce, tomato and the chain's roasted garlic avocado aioli on a sesame brioche bun. The new burger will be offered individually for $6.99 and as a combo for an additional $2.49. Consumers who choose to hold the bacon will pay $6.49.
“With the popularity of chicken at an all-time high and the expansion of the ‘better burger’ category, the opportunity was perfect for a chicken burger,” said George Michel, CEO of Boston Market. “We’ve created a burger as only Boston Market can — taking our signature rotisserie chicken and creating a delicious burger with bacon — it’s the best of both worlds.”
The BLT Rotisserie Chicken Burger is available as a limited-time offering now through Aug. 24.