Red Robin burger fit for a strongman
June 10, 2014
by Meat&Poultry Staff
|The Colossus Burger headlines Red Robin's latest Burgers & A Movie promotion.
GREENWOOD VILLAGE, Colo. – Red Robin Gourmet Burgers Inc. is offering a colossal Burgers & A Movie promotion with a new burger and a tie-in to the Metro-Goldwyn-Mayer Pictures' film "Hercules".
The Colossus Burger features a beef patty topped with chopped smoked brisket, provolone cheese, grilled onions and Red Robin's Campfire and Triple S BBQ sauces. The burger will be available through Sept. 1.
"Red Robin's collaboration with this summer's blockbuster 'Hercules' film gives us an exciting chance to reach moviegoers through our high-value Burgers & A Movie program," said Denny Marie Post, Red Robin's senior vice president and chief marketing officer.
The Burger & A Movie promotion offers diners who buy a $25 limited edition "Hercules" gift card a free ticket to the movie and a chance to win a trip to Los Angeles for a tour of Paramount Pictures Studios and other prizes.